The five offers
Unchurn has five ways to keep customers from canceling. The widget shows the ones that fit each subscription. A monthly customer might see all five. A yearly customer sees a smaller set. You can change the order per merchant; the order below is the typical waterfall.
Discount
Apply a one-time or repeating coupon to the customer’s next invoice. Coupons are minted per session and expire in an hour, so they can’t be shared or replayed.
You can configure: percentage off, duration, and a per-customer cooldown so the same person can’t cycle the flow to stack discounts.
Pause
Pause billing for a fixed window — 1, 2, or 3 months, whatever you offer. The customer keeps the access they already paid for. Billing resumes on its own at the end of the pause. New invoices during the pause window are voided.
You can configure: pause durations and cooldown between pauses.
Available on monthly subscriptions. How to configure →
Plan switch
Move the customer to a cheaper plan you’ve pre-approved. The new price applies at the next invoice — no immediate charge or credit.
You can configure: which plans can be downgraded to which.
Available on monthly subscriptions. How to configure →
Trial extension
Extend the trial by N days. Useful for trial-end churn where the customer needs more time to evaluate.
You can configure: how many days to extend. One extension per customer in live mode (test mode doesn’t enforce the cap, so you can re-test the flow).
Cancel
When the customer turns down every offer, the subscription is scheduled to cancel at the end of the current period. The customer keeps access for what they already paid for.
You can configure: loss-aversion bullets on the final screen, custom copy, and an optional final offer.
For the exact subscription shapes each offer applies to, see Supported subscriptions.